Avery's Motorcycles, Bugle
The History of Avery's Motorcycles, We're Older Than We Look!
The brief history of L. Avery & Sons:
Lewis Avery started work at Par Harbour during the war maintaining boat engines and other motor vehicles, before moving onto the Caerhays Estate. Around 1947 he acquired the tenancy of 32 Slades Road, St Austell, at the time it was used as a butchers belonging to Lukes the farmers. L Avery & Sons first agency was for the Corgi motorcycle which was used by the paratroopers during the war and shortly after they acquired the Ariel agency.
The Triumph main agency was held by Hawkins of St. Stephens and Lewis had a sub agency for some time before Hawkins gave up the agency and Lewis took it over. At this time there was difficulty in getting Triumphs, we were rationed to about 2 per month and this was the reason we took on the Norman Agency which were readily available but not very popular. The Ariel agency was good as we had an excellent relationship with them and sold plenty of Ariel motorcycles.
Michael Avery joined the business on completing his National Service in 1958 and as he had not done a workshop apprenticeship he was employed mainly on the office side of the business. Bernard Marks was the mechanic at that time under Lewis and he stayed with the business until about 1970 when he left to go to Dameralls.
Michael left in about 1962 and at that time L Avery & Sons were Honda agents. The highlight of the week in those days was when a Honda arrived in its crate which would also include all sorts of goodies like caps and other promotional material.
Unfortunately Lewis was unable to hold on to the Honda agency as they required so much investment in stocks of spares and specialist equipment for repairs which we could not afford. In the late 1960's Lewis' other son - Bill Avery (my father) started his motorcycle apprenticeship in the shop alongside Raymond Burt.
In 1973 due to ill health Lewis passed away and his wife Mona took over running the shop with Rusty by her side. In the mid-70s L Avery & Sons were also agents for Lambretta scooters and these are pictured in the carnival photos. At about at this time Alan Wakeford was working in the workshop until he moved to the police workshops in Bodmin, he was working for Macservices when they took over the business when Gran sold up in 1982.
Granddad’s reputation as an exceptional motorcycle mechanic was the main asset of the business and kept it going for years before his health and the changing complexity of the motor cycles made it difficult to cope.
I hear so many nice stories about both of my grandparents and hope to do them all proud. 30 years on we may not have the Honda, Triumph, Ariel or Lambretta franchises anymore but we do now have the Rieju franchise for Cornwall and are able to supply Pulse and Lexmoto scooters and motorbikes.
Avery's is a growing business once more and with your support, who knows what the future will bring!
Thank you for reading about our proud history.